Ana Martin

Ana is an Analyst based in the US specializing in the technology and telecommunications industries. In addition to providing clients with insights, she is the resident writer in the Atlanta office, covering topics ranging from consumer trends in the Latino community to sentiment analysis. She holds a Master's in Political Science from Georgia State University with a specialization in research methods.
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Recent Posts

3 Tips to Optimize Your Voice Commerce Strategy

By Ana Martin on June 08, 2018

“Alexa: do you remember the last consumer tech “must-have product” to hit the shelves?”

According to the Consumer Technology Association (CTA), it was the iPhone (2007) and iPad (2012). And now voice-controlled smart speakers, like the Amazon Echo and Google Home, have achieved that coveted status. CTA predicts 56.6 million smart speakers will be sold in the US next year; two years ago that number was just 7.2 million!.

Voice technology is set to fundamentally change the environment in which consumers make decisions, and who (or what) influences that decision. To stay ahead of the competition, brands will need to exhaust every opportunity to optimize their position in this new “4th sales channel” of voice commerce. 

Do you know how voice searches for your product category begin?

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