Bill Salokar

Bill Salokar is a VP, Client Solutions. He uses his statistics, research and business experiences to build client relationships and ensure SKIM solutions meet our clients’ needs. Bill is based in Atlanta.
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Recent Posts

The unique approach a charcoal brand used to fire up tasty claims

By Bill Salokar on May 07, 2019

Launching a premium product means convincing consumers to trade up, without driving them to the competition.

This is the exact challenge faced by the Global Insights Manager at a best-selling charcoal brand as she prepared to launch two new premium products.

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