What you missed from Quirks Brooklyn 'BYOB (Build your online brand)' session
“How many of you have purchased alcohol online? What about groceries?” This is how Lisa Caro, Director of Insights & Analytics for Emerging Opportunities, Constellation Brands, kicked off her remarks to a room full of insights professionals at The Quirk’s Event in Brooklyn. The responses to those two questions reflect the challenges and opportunities that alcohol brands face in eCommerce.
In the ‘BYOB: Build Your Online Brand” session, Lisa, along with my eCommerce colleagues, Mike Mabey and Elizabeth Kadrich, shared how we helped Constellation Brands in its eCommerce journey.
Since mobile accounts for the majority of online alcohol purchases, Constellation Brands wanted to help these consumers find exactly what they were looking for more easily, while also helping retailers advance the alcohol category online.
Since I was lucky enough to have a front row seat for their session (no samples!), I’m sharing how this