Nikki Smathers

Nikki Smathers is a Client Solutions Manager, based in Atlanta. With 20 years on the supplier side of market research, Nikki specializes in large account management and has experience with a wide variety of methodologies. As a thought-leader in eCommerce research, she partners with Fortune 500 clients to optimize omnichannel strategies.
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Recent Posts

How a subscription meal-kit company plans successful recipes each week

By Nikki Smathers on January 08, 2019

Cooking up consumer insights for the creative masterminds

Consumers around the world are eating up the convenience, choice and personalization that online meal-kit delivery services offer. Today subscription boxes offer a variety of options for online shoppers and a host of challenges for brands. To stay ahead in this competitive online space, you must delight your customers with every box that hits their doorstep. But what type of consumer insights are needed to inform the creative masterminds behind what goes in that box every week or month?

We recently set out to help a leading meal-kit delivery company answer just that. 

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