Robert Dossin

Robert is Client Director responsible for overall client relations for SKIM’s European Healthcare practice. He is an Expert Marketer and has registered marketer status (RM) at the Dutch Marketing Institute NIMA in the Netherlands. Prior to joining SKIM, Robert worked in London for nearly 10 years, most recently as Managing Director at In Sites Consulting as global Healthcare lead. He’s also held senior marketing and market research IMS Health (now IQVIA), Forrester and Nissan. Robert holds a Masters in Science degree in Marketing and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing in the UK, where he is also a Chartered Marketer and elected Fellow.
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Recent Posts

New considerations for mapping today’s physician journey

By Robert Dossin on July 03, 2018

Conventional research approaches to understanding prescribing behavior lack the insights required today

A physician's decision - or reluctance - to prescribe your drug over the competition has long been influenced by a number of factors, such as clinical efficacy, sales rep touchpoints, marketing materials etc. However, the proliferation of online medical information, social media referrals and wellness apps have added more considerations to the mix as patients take more control over their health. Now physicians, and other healthcare professionals, are assuming more of a “listener” role during consultations vs. solely the “adviser” role.

This shift in interaction between prescriber and patient, coupled with mounting time and cost pressure from the payers, places more importance than ever on accurately understanding why and when physicians make their prescribing decisions.

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From Rx to OTC drugs: Challenges for marketing and market research

By Robert Dossin on May 05, 2011

In light of increasing patent expiration rates, a switch from Rx to OTC proves to be a successful counter-strategy against generic erosion. As a result, marketers face challenges entering a new competitive environment. Our Consumer Health team has valuable experience in bridging the knowledge gap between healthcare and consumer markets to facilitate your decision making process.

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