Scott Garrison

Scott is a Senior Manager at SKIM. After working for nearly 3 years in SKIM's London office, Scott relocated back to Hoboken, NJ to lead the Consumer research team. Scott specializes in brand and product communications in the CPG and technology industries. He oversees the company's marketing message development methods, including message generation workshops and evaluation, screening and selection methods. He holds a degree in Sociology, as well as an MBA from Pennsylvania State University.
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Recent Posts

Unilever shares journey with SKIM on mobile ready hero image design

By Scott Garrison on March 05, 2018

eCommerce success in the consumer goods category doesn’t happen overnight — it’s a journey

Defining a set of marketing guidelines that drive a measurable increase in sales is an incredible feat, never mind doing so for 2.5 billion smartphone users across the globe.

Yet that’s exactly what our client, and consumer goods giant, Unilever is tackling with the challenge of developing a consistent and cohesive set of mobile ready hero image guidelines for all brands, in all countries to follow with all retailers. When co-presenting with us at the OmniShopper International Conference, Oli Bradley, Unilever’s global e-commerce experience design director, shared details on his eCommerce journey. Here’s what we learned:

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