Wessel Roose

Wessel is Senior Research Manager, based in Rotterdam. With over 8 years of experience in market research, he focuses on providing telecom, financial and technology clients with actionable insights for product development, innovation, pricing and portfolio optimization strategies. Wessel holds a master’s degree in neuropsychology from Rijksuniversiteit Groningen in the Netherlands.
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Recent Posts

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

By Wessel Roose on August 09, 2019

Understanding decision-making and choice overload in crowded markets

In today’s highly competitive telecommunications market, consumers face an abundance of choices online. To thrive in this environment, your product portfolio strategy should be optimized based on how decision-making is changing. You need to know how customers identify the best carrier and plan for their needs. And that’s where the most accurate customer and market insights can help.

Marketers realize shopping decisions and price comparisons are often made online. However, understanding, and accurately predicting, exactly how shoppers find and choose products and services online has been difficult. Such was the challenge VodafoneZiggo recently tackled as it needed to differentiate itself in a maturing market.

While you may not be in the telecom market, you may face similar challenges of predicting online shopper behavior. For example, do you know which factors or filters (e.g. brand, price, etc.) are a priority when your customers search online?

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Optimizing subscription pricing with a new approach to segmentation research

By Wessel Roose on February 06, 2019

Today’s subscription economy not only presents consumers with more choices, but also more personalized experiences. For telecom, tech and online brands these heightened expectations place even greater pressure on maximizing the revenue per user.

Whereas in the past you could position your products and services based on traditional demographic insights, those rules no longer apply today -- especially when it comes to pricing.

If you want to uncover why consumers are attracted to your brand, the value they get from it and the price they’re willing to pay, you should consider a needs-based segmentation approach to pricing research.

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How online leader funda’s subscription pricing will help steady revenue stream

By Wessel Roose on December 17, 2018

Using a subscription pricing model to lay stable foundations

Funda is the top online real estate platform in the Netherlands and one of the largest in Europe. It’s been described as the “Amazon of houses” in its homeland, because it’s said that almost every house that’s sold in the country will have been advertised on its platform first.

The online leader generates revenue by charging realtors to promote residential and commercial inventory on its platform. When there are more homes than buyers, properties are advertised longer and funda sees revenue soar. However, when the market is booming, properties sell quickly, listings come and go on the platform, and revenues dip.

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The future of roaming in the EU

By Wessel Roose on February 17, 2016

On October 27th, the European Parliament voted in favor of a proposal on net neutrality. As part of this proposal, it was also decided that roaming costs within EU territory will be abolished, starting June 1, 2017. This does not concern all roaming, but “roaming within the range of normal usage”. It isn’t yet quite clear how normal usage is defined, and we have to wait until the end of this year to find out.

Topics: Telecom
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Move it already! What is holding your potential customers back?

By Wessel Roose on November 29, 2012

In many service markets - like telecom, energy and finance - consumers do not switch providers very often and service providers are having trouble activating these potential customers. Even though some consumers might want to switch due to an interesting offer from a new provider, often they still don't act.

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