With the increased adoption of voice technology, smart speakers and digital assistants, there’s no denying that Alexa, Siri and Google Home are changing consumer behavior. However, to what extent? Are consumers simply curious about these devices? Are their purchase decisions being guided by AI?  Will purchase trials shift to new shopping habits? 

As decision behavior experts, we set out to examine these questions by conducting research on consumer attitudes and adoption of voice technology in the U.S., U.K. and Germany (the markets the technology manufacturers have focused on). This infographic previews some of the research highlights.

If you'd like to to take a deeper dive into the insights and learn our recommendations for building your digital assistant strategy, download the full report: Sprachtechnologietrends 2018: Verbraucherverhalten und Auswirkungen auf Marken  & Marketing in den USA, Großbritannien und Deutschland


INFOGRAPHIC_SKIM Research 2018_Voice Awareness and Usage in US and EU

Cori Guilbault

Written by Cori Guilbault

Cori Guilbault is a Manager at SKIM, based in the Atlanta office. She consults leading companies in the telecommunications, consumer goods and technology industries on how to analyze and predict consumer decision behavior. She has a passion for communications research, segmentation, and data visualization. Cori holds a Master's in Marketing Research from the University of Georgia.

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