Understanding decision-making and choice overload in crowded markets
In today’s highly competitive telecommunications market, consumers face an abundance of choices online. To thrive in this environment, your product portfolio strategy should be optimized based on how decision-making is changing. You need to know how customers identify the best carrier and plan for their needs. And that’s where the most accurate customer and market insights can help.
Marketers realize shopping decisions and price comparisons are often made online. However, understanding, and accurately predicting, exactly how shoppers find and choose products and services online has been difficult. Such was the challenge VodafoneZiggo recently tackled as it needed to differentiate itself in a maturing market.
While you may not be in the telecom market, you may face similar challenges of predicting online shopper behavior. For example, do you know which factors or filters (e.g. brand, price, etc.) are a priority when your customers search online?